Digital Marketing — Hard What is a Supply Path Optimization (SPO) strategy in programmatic advertising? A A publisher-side strategy of optimizing which DSPs receive bid requests to maximize yield B Optimizing the physical supply chain that delivers marketing materials to retail locations C A buyer-side strategy of evaluating and reducing the number of supply paths (SSP-publisher chains) used to purchase inventory — eliminating intermediaries, reducing fees, improving transparency, achieving better CPMs, and ensuring ads reach legitimate inventory with fewer hops between advertiser and publisher D Optimizing the supply of ad creative assets to meet campaign delivery deadlines Show explanation
