Digital Marketing — Hard What is the difference between contextual targeting and behavioral targeting in digital advertising, and why is contextual regaining relevance? A Contextual targeting is more expensive; behavioral is cheaper because it uses existing user data B Contextual targeting is for display ads; behavioral targeting is for search ads C Behavioral targeting shows ads based on a user's past browsing behavior and interests tracked across sites; contextual targeting shows ads based on the content of the page being viewed — contextual is regaining relevance because it does not rely on cookies or cross-site tracking, making it privacy-compliant as third-party cookies deprecate D They are identical; platforms switched terminology from behavioral to contextual for privacy optics Show explanation
