What is the flywheel model in marketing and how does it contrast with the traditional funnel model?

Digital Marketing Hard

Digital Marketing — Hard

What is the flywheel model in marketing and how does it contrast with the traditional funnel model?

Key points

  • The flywheel model emphasizes customer advocacy and retention
  • It creates a self-reinforcing loop of acquisition and engagement
  • The traditional funnel model has a more linear approach
  • Customer success is a critical energy input in the flywheel model

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