What is the impact of ‘ad blockers’ and ITP (Intelligent Tracking Prevention) on GA4 data collection?

Google Analytics GA4 Hard

Google Analytics GA4 — Hard

What is the impact of ‘ad blockers’ and ITP (Intelligent Tracking Prevention) on GA4 data collection?

Key points

  • Ad blockers and ITP can impact GA4 data collection
  • Server-side tagging with first-party cookies is a mitigation
  • ITP affects cookie lifespan in Safari
  • Ad blockers can block GA4 network requests
  • Data loss can occur for affected users

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