What is the purpose of ‘custom dimensions’ in GA4 and what types exist?

Google Analytics GA4 Medium

Google Analytics GA4 — Medium

What is the purpose of ‘custom dimensions’ in GA4 and what types exist?

Key points

  • Custom dimensions do not filter data in standard reports like option A suggests
  • Calculated metrics are not created by custom dimensions as mentioned in option C
  • Custom dimensions do not replace standard dimensions as stated in option D

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