What are ‘Comparisons’ in GA4 standard reports and how do they differ from ‘Segments’ in Explorations?

Google Analytics GA4 Medium

Google Analytics GA4 — Medium

What are ‘Comparisons’ in GA4 standard reports and how do they differ from ‘Segments’ in Explorations?

Key points

  • Comparisons are temporary filters in standard reports
  • Segments in Explorations can be saved and shared
  • Comparisons do not permanently affect the report
  • Segments have user, session, and event scope options

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