What is YMYL (Your Money or Your Life) content and what stricter standards does Google apply to it?

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What is YMYL (Your Money or Your Life) content and what stricter standards does Google apply to it?

Key points

  • YMYL content includes medical, legal, financial, and news topics
  • Google focuses on E-A-T (Expertise, Authoritativeness, Trustworthiness) for these pages
  • Inaccurate information in YMYL content can have real-world consequences

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