What is a call-to-action (CTA) in digital marketing?

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Digital Marketing — Easy

What is a call-to-action (CTA) in digital marketing?

Key points

  • A CTA is action-oriented, not just informational
  • It is typically a button or link with text like 'Buy Now'
  • CTAs can be used in various digital marketing channels
  • Their primary goal is to convert users into customers

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