What is the impact of iOS 14.5+ App Tracking Transparency (ATT) on Facebook advertising and how have advertisers adapted?

Digital Marketing Hard

Digital Marketing — Hard

What is the impact of iOS 14.5+ App Tracking Transparency (ATT) on Facebook advertising and how have advertisers adapted?

Key points

  • ATT's permission requirement reduced third-party data
  • Advertisers turned to Conversions API for tracking
  • Broader audience strategies were adopted
  • First-party data investments increased

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