Digital Marketing — Hard What is the concept of recency, frequency, and monetary value (RFM) analysis and how is it used in marketing? A A customer segmentation technique that scores customers on three dimensions: how recently they purchased (Recency), how often they purchase (Frequency), and how much they spend (Monetary) — used to identify high-value segments for retention campaigns, identify at-risk customers for win-back, and personalize offers based on customer value tier B An advertising budget allocation model distributing spend across recent, frequent, and high-value channels C A content strategy model measuring how recently, how frequently, and how monetarily valuable content is D A social media analytics model measuring post recency, engagement frequency, and monetary ROI Show explanation
