What is the maximum number of days that can be set as the conversion window for a Google Ads purchase conversion action?

Google Ads Fundamentals Hard

Google Ads Fundamentals — Hard

What is the maximum number of days that can be set as the conversion window for a Google Ads purchase conversion action?

Key points

  • The conversion window for Google Ads purchase conversion actions can be set up to 90 days.
  • This allows advertisers to track conversions that occur within a longer timeframe.
  • Setting a longer conversion window can provide a more accurate picture of the impact of ads on purchases.

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